Ready to Wear (Off the Rack)
Ready to wear is a garment showcase in the store, which we can buy as it is. It’s an immediate process that go to the shop, try it, buy it and wear it. Thus it is called as 'Ready to Wear' or 'Off the Rack'.
Ready to wear clothing is very popular in the clothing sector. Nowadays people started to buy made to measure (MTM) but ready to wear still has a grip on the market. It is also known as 'Off the Rack'. The production of ready to wear clothing is fast as compared to MTM. Clothing manufacturer has some standardised base patterns made by referring standard measurements. For ready to wear type of clothing, pattern maker uses existing standardised base patterns only instead of new patterns or modified patterns.
Their are some challenges for ready to wear garments –
• Ready to wear type of clothing does not have perfect fitting as it is made by using standard measurements.
• So people can vary in measurements of various body parts e.g. sleeve length, shoulder length, chest, waist, hip, full length, etc.
• Another drawback of ready to wear is lack of customisation. Customers cant customise the garment as per their need.
Apart from drawbacks, it also has some attractive points –
• The price of the ready to wear garments are cheap as compared to MTM and bespoke.
• This affects the purchasing power of the customer. Thus lots of people prefer this type of garment.
• It’s quickly available and can buy immediately. Their is no waiting to get your garment.
• Here we can buy trendy fashion clothes easily.
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